Showcase of Work
This section highlights my work with Target Darts, where I designed marketing campaigns and creative assets to showcase their darts and other dart-related products. From pop-up launch booklets to datasheet-style posters and social media content, I crafted visuals that engaged players and elevated the brand. These projects demonstrate how I combine creative design with strategic thinking to drive brand visibility, support product launches, and connect with the dart-playing community.
Here are datasheets showcasing a wide-ranging dart collection, featuring professional player models and precision accessories. From Paul Lim “The Legend” Generation 9 darts, available in both steel tip and soft tip, to the Kasumi Sato Generation 2 MAX soft tip darts, these datasheets highlight performance-driven designs built for balance, control, and competitive play.
Here’s a selection of marketing assets I’ve developed specifically for Facebook, showcasing my approach to engaging audiences and promoting brand presence.
Packaging design for the TARGET Darts AL3 Tip Case and Tool, featuring three essential components designed to support dart repair and enhance overall performance.
Packaging design for a comprehensive darts servicing kit, thoughtfully designed to showcase its key features and tools for cleaning, maintaining, and prolonging the life of darts, ensuring optimal performance for players of all levels.
The Christmas edition adds festive appeal with three exclusive designs, featuring a cool blue snowflake, a bold green Christmas tree, and a playful red-nosed reindeer, creatively adapted from key elements of the K-Flex logo.
Created packaging, including a datasheet-style post for Facebook and Instagram, purely for marketing the new JP Premium Swiss Point. As the standard European packaging is predominantly white, the Japanese version uses a black colourway to create strong contrast and clearly differentiate the two pack visuals.
Star Wars BOA Case – Stormtrooper | Amazon USP Assets
Star Wars BOA Case – Darth Maul | Amazon USP Assets
Star Wars BOA Case – R2-D2 | Amazon USP Assets
Pop-up launch booklet created for September, showcasing Target’s full dart range and additional dart-related products.
I designed a custom player shirt for Adams Lipscombe, whose nickname is Baby Boy. He shared his initial ideas with me, including using blue Pantone colours, incorporating the Portsmouth badge to reflect his hometown, and adding a KTM bike motif to represent his passion for KTM motorcycles. Using these elements as inspiration, I created a unique shirt design that combined personal significance with a visually striking and cohesive aesthetic, tailored specifically to his style and interests.